We believe

Our philosophy

Trrrrrrrrring! Time to put away the schoolbooks and stationery and step into our world of fun and games. Where the instructions are few and possibilities endless. What they don’t tell you at school is that even leisure has important uses. And that’s exactly what Chalk & Chuckles is all about. Our philosophy? You are what you play.

Whether you’re busy helping a mouse out of a maze, guessing the meaning of “Gezundheit”, or plotting battle strategies, games are where neurons in your brain are continuously firing. We roll the dice, move our counters and share a laugh with friends over games. The constant lightning in the brain and the resultant fireworks change our brains; determining our personalities and skills, and often influencing what we grow up to be. So when your kids spend hours over the games, you can be rest assured there’s more to it than just plain fun. They’re picking up key life skills, just not in a quiet classroom.

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Our mission

A flick of a wrist, twist of the tongue, or a mental somersault, is enough to win a game. But each of these activities has a far more important and lasting effect.

Chalk & Chuckles is guided by the minds of children at play – how they receive and process information. And how this shapes what they become in their personal, social and professional lives in the years to come. But at this crucial development stage, stimulus and input is everything.

Our core mission is to help children develop future skills using the games they play today. Whether you win or lose, you sharpen a faculty by exercising it in a meaningful way.

Each of our games is a canvas for real life. Every rescued kitten is a problem solved. A sunset drawn, a boost to creativity. Teamwork shared, the beginnings of co-operation. Games, we believe, are the bridge from childhood to adulthood.

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Our outlook

Toy stores are filled with easy categories. Games are divided into learning, educational, edutainment, etc. for the sake of sales.

Our games do not always fit these broad categories. We believe that all games have some intrinsic learning value, and that learning should not be limited to just academic skills – children get enough of that at school already. We create developmental games for all ages, because development is not limited to any one demographic. It is a lifelong process.

Chalk & Chuckles invites everyone to view games from the lens of the skills they can develop and the impact they can have on the futures of children. And this lens is more a crazy kaleidoscope than a heavy microscope. It offers fun patterns that delight with their forms and impress with their inner structures.

Seen like this, games have countless uses.

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take the diversion

Changing rules in real life can be stressful, but in our games, they’re part of the fun.

Thinking on one’s feet can create anxiety, but in the world of games, one depends on spot decisions.

One sudden move from another player, and all our strategies fall apart. Time to innovate.

Our games are multifaceted and draw on different skills in the player, which in turn requires the participation of different parts of the brain. That is why we often classify one game under different categories.

our skillset



Visual perception is what helps us make sense of what we see. It makes a round shape a ball, a bright light a star. These skills help us to learn to read, navigate the space around us, or even copy down information from a blackboard or a book. Our games help kids strengthen these key skills, using anything from ferocious dinosaurs to geometric pyramids. They boost their ability to remember things visually, build good eye-hand coordination, and help them visualise things accurately.

Areas of focus include visual observation, visual tracking and visual spatial skills.

Memory Skills

Moooooom! Where did I leave my blue sweater?

Memory is the faculty that the mind uses to store and remember information. Children need to remember countless big and little things like academic facts, spoken instructions, lists, where they’ve kept their toys, or even the way home. Memory plays a crucial role in relationships, too. Our games provide fun triggers to keep your child’s memory cells going. Just might help them to remember to clean their rooms when they’ve promised, too!

Areas of focus include visual, auditory and kinesthetic memory, sequential memory, active-working memory and long-term memory. 


Thinking and Logical Skills


Thinking or logic is the next step from rote learning. It means the ability to analyse and make sense of knowledge. It helps put things in context and is useful in problem-solving. Our games help kids build comprehension skills, develop the ability to connect facts, and to put them together in new combinations. Imaginative skills and creativity are constantly encouraged. Creative reasons for why they’ve not finished their homework might be an unintended outcome!

Areas of focus include abstract thought, logical and strategic thinking, problem-solving, decision making and classification skills.


Executive Skills


Executive skills are used to plan, organise, and complete tasks. Kids use these skills for basic activities such as packing their bags for school, figuring out which task to do first, learning to wait and focusing on completing tasks. And sometimes, for dismantling a perfectly functioning piece of furniture just for the fun of reassembling it! Don’t fret. Our games teach kids how to prioritise, sustain attention and plan through play activities – skills they can use in everyday life, hopefully without any disruption to your home.

Language and Communication Skills

Is Awwww a word?

Words help communicate thoughts, feelings and ideas. They can be as simple as ‘Ma’ and as complex as ‘Genius’. With the power of language, one can also enter the world of storytelling and imaginative play. Our fun language games encourage kids to develop a vast vocabulary, and perhaps even encourage them to describe things they like using a word other than “awesome”. They help kids practice their reading, writing and spelling without getting bored. This translates to a better performance at school, clearer understanding of communication and more confidence to explore the world around them.

Areas of focus include both receptive and expressive language, and oral and written communication. 

Social and Emotional Skills

We are the world

Learning to interact with other people, and to understand and control one’s own feelings, is an essential part of development. It is, in fact, crucial to our mental and emotional wellbeing and success, and can take many years to fine-tune. Our games in this category focus on shaping confident, caring, responsible and ethical children. Friendly, happy kids who grow up using both head and heart.

Areas of focus include the identification and communication of feelings; building self-regulation, empathy and kindness; and promoting sharing, turn-taking and playing as a team.

Academic/Pre-academic Skills

A for Academic

Learning is not just about memorising facts; it is about the internalization of concepts, for which one needs a lot of practice. For this practice to be meaningful, students must be appropriately engaged, and school/workbooks have their limitations. Our games have been created using basic pre-academic and academic concepts that can be integrated across international educational curriculums. They make learning fun just like Popeye makes spinach cool!

Motor Skills

Boing! Splash! Vrooom!

An active kid is a happy kid – with unbelievable stores of energy! Children need to use their muscles to crawl, run, hop, skip, jump, and do those indefinable things they’re somehow always up to. Even the exciting world of writing, drawing and building things can only be explored using fine motor skills. Our games pull kids away from the TV, computer and gadgets and into active play that works different muscles. The result? Better balance and co-ordination, and more fun doodling, writing and creating. And occasionally, cartwheeling between rolls of the dice.

Areas of focus include gross, fine motor and graphomotor skills, and sensorimotor play.


Continue learning more about Chalk & Chuckles. This was only the tip of the iceberg!